Over-the-Counter Medication
Over-the-counter (OTC) medications are nonprescription drug products approved by the U.S. Food and Drug Administration as safe and effective for use by the general public without seeking treatment by a healthcare professional.
This is an accordion element with a series of buttons that open and close related content panels.
OTC Sales in the US
As Figure 1 shows, US consumers spent $32.2 billion on OTCs in 2019. It is estimated that the US healthcare system saves $7 for every $1 spent on OTCs, which roughly translates to $225.4 billion saved by the US healthcare system in 2019 alone.
Figure 1

OTC Use by Older Adults
Studies have shown that consumers perceive OTCs to be normal, simple, and easy. In fact, 8 in 10 US adults use OTCs as a first response to minor ailments, and 9 in 10 believe OTCs are an important part of their overall family healthcare. Unfortunately, the rising usage rates of OTC medications is causing concern among public health officials.
Research shows this perception that OTC use is common and simple may lead consumers to overestimate the safety of these products. As new medications are made available for purchase without a prescription, it is becoming more and more difficult for healthcare providers to ensure patient safety. The scope of concern with respect to OTC medication use is underscored by 178,000 hospitalizations each year due to adverse drug events (ADEs) associated with OTC medications.
Older adults (65+), who represent 13% of the population, account for a full third of the OTC medication use in the United States as well as 61.5% of ADE-associated emergency department visits. As life expectancy lengthens and the proportion of older adults in the population increases, so does the need for interventions that help older adults use OTC medications safely and effectively.
Current Research on OTC Medication Misuse
Many of our projects have focused on preventing OTC medication misuse by community-dwelling older adults, a critical issue that had been left largely unaddressed.
2016 Grant: Improving Over-the-Counter Medication Safety for Older Adults
2020 Grant: Effectiveness and Sustainment of a Tailored Over-the-Counter Medication Safety Intervention in Community Pharmacies
Preliminary Studies
Our preliminary studies helped us to identify both pharmacist barriers (Figure 2) and older adult barriers (Figure 3) to safe over-the-counter medication selection in the community pharmacy.
- Identifying Pharmacist Barriers to Helping Older Adults Select Safe OTC Medications (Figure 2)
- Identifying Older Adult barriers to Helping Older Adults Select Safe OTC Medication (Figure 3)
Figure 2 and Figure 3

Figure 2. (left) Graphic detailing Pharmacist Work System Barriers and Figure 3. (right) detailing Older Adult Work System Barriers
Grants
2020: $1,491,590 “Effectiveness and Sustainment of a Tailored Over-the-Counter Medication Safety Intervention in Community Pharmacies”, AHRQ R18
2016: $1,500,000 “Improving Over-the-Counter Medication Safety for Older Adults” Award by the Agency for Healthcare Quality and Research, AHRQ R18
2014: $75,000 “Exploring Over the Counter Medication Safety in Older Adults” Award by the UW Institute for Clinical and Translational Research
2010: $12,500 “Appropriate Over-the-counter Medication Use in the Older Adult: Pharmacists’ Role in Reducing Harm” Award by the UW School of Pharmacy Research Innovations Award
2010: $311,250 “Applying a Human Factors Approach to Community Pharmacies: The First Step in Improving Medication Safety in Pharmacies” Award by the KL2 Scholars Career Development Program and UW ICTR (funded through an NIH CTSA)
Related Publications
December 1, 2014 – The Gerontologist: Safeguarding Older Adults From Inappropriate Over-The-Counter Medications: The Role of Community Pharmacists


